Leafletdrop Team
Leaflet Distribution Experts
From takeaways to fine dining, restaurants across the UK are using targeted leaflet distribution to fill tables and boost delivery orders.
Food is inherently local. When someone is hungry, they want options nearby. A well-designed leaflet with mouth-watering food photography and a compelling offer (like 10% off your first order) creates immediate desire. Unlike digital ads that disappear with a scroll, a leaflet menu gets stuck on the fridge door and referenced again and again. Research shows that restaurant leaflets have some of the highest retention rates of any direct mail category.
Pizza Palace, a new takeaway in South Manchester, used Leafletdrop to distribute 15,000 leaflets across a 3-mile radius targeting households with families. Their leaflet featured a bold "Buy One Get One Free" offer with a unique QR code for online ordering. Within the first month, they tracked 847 QR code scans and 312 orders directly attributed to the campaign — a 2.1% conversion rate and a 4.2x return on their £1,200 investment.
This independent Mediterranean restaurant targeted affluent households within a 5-mile radius using Leafletdrop's demographic filters. Their premium A5 leaflet on 300gsm silk card featured their seasonal tasting menu with professional food photography. The campaign generated 89 table bookings over 6 weeks, with an average spend of £45 per head — delivering over £4,000 in revenue from a £950 campaign.
Use professional food photography — never use clip art or low-quality images. Feature your 3-5 most popular dishes rather than your entire menu. Include your opening hours, delivery radius, and multiple ways to order (phone, website, app). A map showing your location helps customers who aren't familiar with the area. And always include an offer — even a small discount dramatically increases response rates.
The best times for restaurant leaflet drops are Tuesday to Thursday delivery, so your leaflet arrives before the weekend when people are planning meals out. January is excellent for "New Year, new menu" campaigns. September works well as families return to routine after summer holidays. Avoid dropping during school half-terms when many families are away.
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