How Modern Milkman Secured 900 New Customers with Leaflet Drop
A targeted leaflet campaign that transformed customer acquisition for a sustainable delivery brand.
The Challenge
Modern Milkman, the sustainable grocery delivery service, was looking to expand their customer base across the North West of England. While their digital marketing efforts were performing well, they were hitting a ceiling with online-only acquisition channels and needed a way to reach households that weren\'t being captured through social media or search advertising.
The brand needed a cost-effective method to target environmentally conscious households in specific postcodes where their delivery routes already operated. They required precise geographic targeting to avoid wasting budget on areas outside their delivery zones, and they wanted measurable results to justify the investment in offline marketing.
The Solution
Precision Targeting
Using Leaflet Drop\'s demographic targeting tools, we identified households matching Modern Milkman\'s ideal customer profile — eco-conscious families in suburban areas within their existing delivery network across Manchester, Liverpool, and Lancashire.
Solus Distribution
We recommended solus distribution to ensure Modern Milkman\'s leaflet arrived alone, without competing marketing materials. This maximised visibility and engagement with each household.
GPS-Tracked Delivery
Every distributor was GPS tracked, providing Modern Milkman with complete transparency on delivery coverage. Photo evidence was captured at regular intervals throughout the campaign.
“The campaign secured 900 new customers and proved that leaflet distribution is one of the most powerful tools in our marketing mix. Leaflet Drop\'s targeting and tracking gave us the confidence to invest heavily in offline channels.”
The Results
The campaign exceeded all expectations. Within just 8 weeks, Modern Milkman acquired 900 new customers directly attributable to the leaflet campaign — a 4.2% response rate that significantly outperformed their digital channels.
The cost per acquisition of just £3.80 was 60% lower than their average digital CPA, making leaflet distribution their most cost-effective acquisition channel. The campaign also drove a 25% increase in brand awareness in targeted postcodes, measured through post-campaign surveys.
Key Highlights
- 900 new customers acquired in 8 weeks
- 4.2% response rate — 3x industry average
- 60% lower cost per acquisition vs digital
- 25% brand awareness uplift in target areas
Frequently Asked Questions
Using Leaflet Drop\'s demographic targeting tools, Modern Milkman identified eco-conscious households within their existing delivery zones across the North West. This ensured every leaflet reached a potential customer who could actually use their service.
More Success Stories
Who Gives A Crap
A creative leaflet campaign that drove record-breaking sales for an eco-friendly toilet paper brand.
Prestige Property Manchester
A hyper-targeted AB1 demographic leaflet campaign that put a local estate agent in front of the right homeowners at exactly the right time.
Hunters Estate Agents York
A smart Royal Mail door-to-door campaign that helped a York estate agent reach every home in their target area — reliably, affordably, and with measurable results.
Bella Napoli Manchester
A hyper-local leaflet drop that turned quiet midweek covers into a fully booked dining room — week after week.
Apex Motor Group Leeds
A targeted direct mail campaign that put a local car dealership in front of thousands of in-market buyers — at a fraction of the cost of digital advertising.
The Spice Room Formby
A hyper-local leaflet campaign that introduced a beloved independent Indian takeaway to thousands of Formby households — bypassing third-party delivery platforms entirely.
Formby Community First
A full ward leaflet strategy that built name recognition from scratch, reached 14,200 voter households, and came within 340 votes of winning the seat.
Ready to Achieve Similar Results?
Get in touch today and let us plan a leaflet campaign tailored to your business goals.
Get Your Free Quote
Ready to start your leaflet campaign? Fill in the form and our team will get back to you within 2 hours.